Luxury Pee Pads & Accessories

Built Pawsh, a premium pet essentials brand starting with high-end pee pads designed for modern, design-conscious pet owners. Positioned as the CB2 of pet care, the brand aims to expand into a full luxury pet lifestyle company.

Led brand strategy, product development, financial modeling, and go-to-market execution.

Developed a high-end brand identity
Positioned for premium retail placement
Created a roadmap for product line expansion