T-Mobile

Tuesdays Loyalty & Engagement Platform

PROJECT OVERVIEW

Built a high-engagement loyalty platform offering T-Mobile users exclusive deals and experiences every week, driving brand loyalty and strategic partnerships.

ROLE & CONTRIBUTION

Led strategic partnerships, content strategy, and UX enhancements to maximize user engagement.

KEY ACHIEVEMENTS

Increased customer retention and engagement
Formed partnerships with top-tier brands
Strengthened T-Mobile's brand affinity through rewards